Rania awad is the CEO and co-founder at Digital Smoothie

Rania Awad

Im a digital transformation business leader & strategist . A lover of all things technology and solving complex business problems.

My passion is helping people and businesses succeed.

I do this by sharing my knowledge and experience in entrepreneurship, business strategy, digital transformation, eCommerce and change management with select organisations and projects.

What gets Rania out of bed

My daughter – She has given me a new appreciation for early starts! Since becoming a mum – I genuinely want to do my part in making the world a better place and so every day I get out of bed excited to do my bit to achieve this big task.

Also a juicy digital transformation challenge that Im working to solve.

Who are Rania’s role models?

Any woman who has had to juggle work, family and unbearable cultural expectations.

What is the one social issue Rania would like to fix?

Breaking the vicious cycle of being born in a low socio-economic class and its impact on young girls – from lower standards of education, food and ultimately work opportunities.

Three words that describe Rania

Brave, Honest, Firecracker!

What smoothie Ingredient is Rania

I’m the keep-cup that holds all the smoothie ingredients!

Connect with Rania or book a meeting

Rania's Thoughts

Friendly robot with lungs illustration holding a medical kit, symbolizing AI-driven healthcare solutions

The AAAIH National Policy Roadmap for AI in Healthcare Progress Report

In this article we unpack the key progress and challenges in Australia’s AI-powered healthcare journey, one year after the launch of the AAAIH National Policy Roadmap. Learn about advancements in AI safety, workforce development, and research, and explore what’s needed to drive further innovation and adoption in healthcare AI adoption. loading=”lazy”> Related Posts Liza Boston […]

A distressed robot with a cracked gear icon on its chest and a speech bubble showing an alert symbol, set against a blue background with contrasting pastel pink and green corners. Represents challenges in digital transformation.

Four Reasons Why Digital Transformations Fail and How to Avoid Them

Digital transformation has become an essential strategy for businesses seeking a competitive edge in today’s fast-paced world. However, while many organisations embark on this journey, few achieve the intended results. Missteps along the way can not only derail progress but also waste time, resources, and goodwill. To make digital transformation work as a true competitive […]

Illustration of AI agent robot managing workflows and automation processes with Digital Smoothie branding.

The Rise of the AI Agent

2025 has been touted as the “Year of the AI Agent”.  In this article we will explore what AI agents are, where to find them and most importantly what they mean for your business (and your life?). What are AI Agents? AI agents are essentially virtual entities or software applications that can sense, reason, and […]

An illustration of a friendly robot with a speech bubble containing a question mark, representing curiosity and inquiry. The image is set against a dark blue background with contrasting geometric shapes in pastel pink and green, maintaining the color palette of Digital Smoothie.

Six Questions To Assess Your Company’s Digital Transformation Readiness

As organisations strive to stay competitive and relevant in the digital era, understanding where they stand in terms of readiness for digital transformation is crucial. While it’s easy to dive into ambitious technology projects, assessing the starting point can make all the difference between achieving strategic advantage and facing costly setbacks. At Digital Smoothie, we […]

A cheerful robot wearing a party hat with the number "2" on its chest, surrounded by festive decorations, colorful confetti, and a multi-tiered birthday cake, set against a blue background.

Celebrating ChatGPT’s 2nd Birthday: Insights, Competitors, and the Next Chapter of AI

ChatGPT turns 2 this month! To celebrate, I decided to use freely available AI tools to create an interview transcript with ChatGPT, convert it into an in depth audio interview using Google’s Notebook LM and create AI generated images using Leonardo.AI and Dall-E to capture the essence of the past year from ChatGPT’s perspective – […]

An illustration of a mobile phine, a lamp and a micro chip on a dark navy background - to showcase Digital transformation

How to turn Digital Transformation into competitive advantage?

In today’s fast-paced business landscape, digital transformation has become a buzzword. Companies across industries are investing in digital technologies to stay ahead of the curve and remain competitive. But what exactly is digital transformation, and how can it give your business a competitive edge? In this article, we’ll explore the concept of digital transformation and […]

ChatGPT - A year in review

GenAI Adventures: A Year in Review

Hey there! So, you’re curious about the rollercoaster ride we’ve had with AI becoming as common as avocado toast, right? Well, grab a coffee, and let’s celebrate ChatGPT’s 1st birthday with a look back at highlights and lowlights from the last 12 months.

The path to Pride isn’t straight

For many of us… coming to terms with who we truly are, accepting that and feeling pride is a long and tortuous journey. This is why Pride month is so important and why it’s important for people like me to be visible. What is Pride Month? “Pride Month” is a month-long celebration every June to […]

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It ALL Starts with Strategy… And..

The importance of a clearly defined business strategy  The importance of a clearly defined AND executable business strategy has been the subject of many textbooks and university courses. What follows strategy setting is where many companies fall short. Strategy execution and culture alignment are just a few areas where companies fail.  The success rate of […]

Listen to Our Founder’s Story – on the Sisterhood Club Podcast

Thank you Pamela Caldwell and Georgie Hubbard for having me on the Sisterhood club podcast – I had a great time sharing my story with you and your listeners. Related Posts Liza Boston Entrepreneur, VC, Founder, Connector, Artist Kerstin Norburn Ideas. Words. Videos Micheline Chami Process optimisation, ecommerce specialist, attention to detail Adrienne Tilley-Lefèvre Coach, […]

So your company culture is Toxic? Just put a sock in it.

The past few weeks I have been reflecting and speaking to a few of my colleagues and friends about the impact toxic cultures in companies can have  on people’s mental health, motivation (or lack of) and ultimately the bottom line. More specifically – the superficial actions that some leaders take to address employee dissatisfaction and […]