Jakk & Co had a great idea - an idea that focussed on their beloved community on the Surfcoast of Victoria and the incredible talent that can be found there. Jakk & Co's vision is to build a digital platform to showcase local suppliers - their products and their stories while also giving back to local charities. Digital Smoothie worked with the Jakk & Co founders from conceptualisation of the idea and capturing its essence right through to the brand creation , content strategy, supplier profiles, story development, interviews, PR, website development (from selection of the right platform to build) , hiring of key employees, coaching of employees and ultimately launch. Digital Smoothie continue to guide and manage Jakk & Co in the day to day management of their marketing and operational activities.