I’ve done many things in IT in my 30-year career, but out of everything, it has constantly been unlocking the value of a company’s data. That has proven to be the most transformational. I’ve consolidated the infrastructures – applications, networks, phone systems, mail platforms, and more – of companies that have grown by merger and […]
Strategy
Optimising processes to deliver your strategy
- Strategy
- 7 June 2023
As a business owner or leader, having a clear vision and answering all the big questions is vital, such as your business’s core focus, values, marketing plan, and short- and long-term goals. However, are your processes efficient and scalable? Can they deliver your strategy? Is the technology in place adequate? Having a clear vision and […]
Website Designs That Articulate Your Strategy
You want a kick ass website designed to articulate your strategy leaving your customers knowing exactly what you are all about AND satisfied after visiting it, but don’t know where to start? Read on. If you’ve ever jumped onto a website, found exactly what you were looking for and even gone as far as to […]
How To Create Content That Counts
You want to create content that counts but don’t know where to start? We’ve got you covered. French philosopher and writer Voltaire once said, “The secret of being boring is to say everything”. In other words, say too much and nobody will listen. It becomes noise. At least that is my take on it. I […]
How To Brief Content That Meets Your Strategy Goals
Let’s talk cake. It’s your job to organise the cake for a big birthday. For that big moment, the singalong, the candle, the celebration. It’s a big deal. You got the name of a great baker, with amazing recipes, from a trusted friend. You & the baker chatted about cake flavours, fondants, toppings & how […]
Four Common Strategy Mistakes
- Strategy
- 7 February 2023
Here are four common strategy mistakes that I have observed over the years. But first, a word about strategy…and trifles. Many people think of a strategy as being an all-encompassing document with broad strategic objectives, loaded with buzzwords and lacking in detail. A good strategy should be like a trifle – layers of detail building […]
It ALL Starts with Strategy… And..
The importance of a clearly defined business strategy The importance of a clearly defined AND executable business strategy has been the subject of many textbooks and university courses. What follows strategy setting is where many companies fall short. Strategy execution and culture alignment are just a few areas where companies fail. The success rate of […]
Listen to Our Founder’s Story – on the Sisterhood Club Podcast
- Strategy
- 5 May 2022
Thank you Pamela Caldwell and Georgie Hubbard for having me on the Sisterhood club podcast – I had a great time sharing my story with you and your listeners. Related Posts I have a dream… The world is on fire. We have arrived in 2020 with a confusing unraveling of what it feels like to […]
So your company culture is Toxic? Just put a sock in it.
The past few weeks I have been reflecting and speaking to a few of my colleagues and friends about the impact toxic cultures in companies can have on people’s mental health, motivation (or lack of) and ultimately the bottom line. More specifically – the superficial actions that some leaders take to address employee dissatisfaction and […]
Doing what’s right over what’s easy
When leading ourselves, others and our businesses, how can we better live our purpose and values? Clear the path to choose whats right over what’s easy.